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Mitch Anthony is the author or coauthor of more than a dozen books that have helped to revolutionize the financial services industry. In 2000, Mitch coauthored StorySelling for Financial Professionals with Scott West, a book that remains a bestseller in the financial services community more than ten years after its initial publication. The New Retirementality, now in its third edition, has changed the way both professionals and consumers view retirement.
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