Mitch Anthony - For more than a decade, helping organizations and individuals master the art of client conversations.
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The Bean is not Green (Book and DVD)
The Cash in the Hat (Book)
The Cash in the Hat (DVD and Discussion Guide)
The Daily Dose (Book)
Defining Conversations (Book)
The Financial Lit-Kit (Set of Books)
The Financial Professional's StoryBook (Book)
From the Boiler Room to the Living Room (Book)
Making the Client Connection (Book)
Moving from Me to We
(4 CD set)
The New Retirementality (Book)
Selling With Emotional Intelligence (Book)
StorySelling for Financial Advisors (Book)
Where Did the Money Go? (Book)
Your Clients for Life (Book)
Your Client's Story (Book)
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StorySelling for Financial Advisors book cover

StorySelling for Financial Advisors (Book)

How Top Producers Sell

by Mitch Anthony and Scott West


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"Storyselling is not new to me, but Mitch takes it to a new level. I want to go there! Thanks for the help!" — Ken Fletcher, Fletcher Financial Group, Louisiana




Named the number one "must read" by Financial Planning!

Highly persuasive individuals—including many top financial professionals—engage clients by using smiles, metaphors, anecdotes, and illustrations. They ask open-ended questions and listen intently to clients' stories, histories, and backgrounds to elicit valuable information and make deep human connections. This communication style allows them to better serve their clients' financial needs and sell more effectively in the process.

In this best-selling classic, authors Scott West and Mitch Anthony explain how to make these intuitive connections. They outline understandable and practical strategies that any financial professional can use.

ALSO OF INTEREST: The Financial Professional's StoryBook (Book)
Your Client's Story (Book)