"It's all about making human connections—and it takes more than mathematical, selling, and organizational skills to make those connections. It takes intuitive insight and a desire to know who your clients are, so you can begin speaking a language they will understand."
—Mitch Anthony, talking aboutStorySelling: How Top Producers Engage Their Clients
Mitch Anthony's most popular presentation is based on the bestselling book he coauthored with Scott West, StorySelling for Financial Advisors. In this affecting and illuminating talk, Mitch talks about the three aspects of becoming a more intuitive Financial Services Professional:
Understanding the power of emotion in the decision-making process
Understanding your client's story before attempting to tell your own story
Understanding the power of the analogy and metaphor in explaining your products and services
StorySelling: How Top Producers Engage Their Clients hits home with any Financial Services Professionals and has consistently received rave reviews.