Differentiating Your Product Story
Tired of trying to compete with the cacophony of "me too" product pitches in the financial marketplace? Tired of advisors' eyes glazing over during your presentation? Differentiating Your Product Story is designed for wholesalers that want to break through the noise and get their message heard.
Using his exclusive StorySelling process, Mitch shows you how to mine the often hidden gems of emotion in your products by showing you how to the develop and use analogies and metaphors to develop stories that highlight the unique benefits of your products—stories advisors want to tell their clients and clients want to hear.
Scores of insurance and money management firms have brought new life to their presentations and expanded market share by using the techniques they learned in this program. After completing this program, you will have mastered the art of developing stories that stick and beg to be retold. Based on his bestselling book, StorySelling for Financial Advisors, Mitch teaches you not only how to tell a better story but how to think like a storyteller.