Mitch Anthony - For more than a decade, helping organizations and individuals master the art of client conversations.

New Video!


View The E.P.I.C. Retirement video Mitch Anthony and Steve Sanduski developed for their "Retirement Coaching" program.


The video is designed for the exclusive use of program participants, and can be uploaded to advisors' websites for use with clients and prospects. The program is currently closed to new participants, but click here to receive information about the next one!

Listen to Mitch's podcasts with Bill Keen of Keen on Retirement !

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The world of advice is changing; are you ready and equipped to deliver the value that your clients expect?

For almost two decades, Mitch Anthony has revolutionized the way financial services professionals practice. His pioneering and inspirational programs have helped thousands of advisors and their organizations develop more rewarding and profitable practices. MyFLPTools™, a popular monthly subscription service, provides advisors with unlimited access to all of Mitch's tools, research, and more.

Mitch and his team have developed innovative tools and programs that advisors have come to rely on in their discussions with clients and colleagues about financial and life goals, retirement, wealth management, and more. He is a dynamic speaker whose presentations inspire, inform, and motivate.

A prolific author and go-to source for the media, Mitch's books include the industry bestseller StorySelling for Financial Advisors and the groundbreaking The New Retirementality (now in its fourth edition). Mitch is also a columnist for Financial Advisor magazine and and a contributor to the Journal of Financial Planning. His daily radio feature, The Daily Dose, is heard on over 100 radio stations nationwide.

StorySelling for Financial Advisors

StorySelling for Financial Advisors book coverA top pick by Financial Planning!

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What People Are Saying About Mitch

"...based on my conversations you were the single best speaker of a 3-day event with over 400 people. You were AWESOME man! Thanks for hitting a home run."

—Caleb Callahan,
Valmark Securities

In the News

In the News

Financial Advisor Sept. 2016 >>
401(k) Specialist Aug. 2016 >>
StarTribune July 2016 >>
The Gazette July 2016 >>
Financial Advisor July 2016 >>

Mitch Anthony photo
For almost two decades, financial services pioneer Mitch Anthony has led the way in showing individuals and institutions how to connect with clients.

More about Mitch >>

Stanley Brambles

cartoon thumbnail
Sometimes we take ourselves just a little too seriously in the financial services business. Stanley reminds us that we're all mortals as well. View the full-size cartoon! >>